Logo design and brand identity

A logo with a clear idea behind it, colours that work everywhere, and ready versions for your signboard, visiting card, app icon and WhatsApp DP. We can animate it too.

Logo and colour paletteGraphic design for print and social mediaVisiting cards and letterheadsApp icon and social media DPAnimated logo reveal

What this is

A good logo is simple enough to read on a small phone screen and strong enough to work on a large signboard. It should also say something about the business, so people remember it.

We start by asking about your business, your customers and what makes you different. Then we sketch a few ideas, choose the strongest one with you and finish it with colours and fonts. You get the logo in every size and format you will need, including versions for light and dark backgrounds.

Who it is for

  • New shops, cafés and sweet shops
  • Coaching classes and schools
  • Startups and small companies
  • Businesses that want to refresh an old logo

What you get

  • The logo in colour and in single colour
  • Versions for light and dark backgrounds
  • A square icon for apps, Instagram and WhatsApp DP
  • Files for print (PDF, SVG) and for screens (PNG)
  • The exact colour codes and font names
  • Visiting card and letterhead design, if you want them

How it works

  1. 1Tell us about your business

    What you sell, who buys it, and any colours you like or dislike.

  2. 2We show you ideas

    A few directions, each with a short reason.

  3. 3We refine one

    Using your feedback.

  4. 4You get the full set

    Every file, ready to print and post.

What to send us

  • Business name and tagline, if any
  • What you sell and to whom
  • Logos you like, from any business
  • Colours you want or want to avoid

Our work

Our work

Shyam Mishthan Bhandar

A peacock feather, the one Krishna wears, for a mithai shop named after him. The eye of the feather is built from nested gold, teal and indigo drops, and the name is set in a warm, heavy serif that sits well on a shop board and a sweet box alike.

  • Mark, horizontal and dark versions
  • Shop board and visiting card shown
  • 5-second animated reveal
Our work

Saraswati Coaching Classes

A lotus opening out of an open book, with rays of light behind it: Saraswati's flower, growing out of study. Navy for trust, lotus pink for warmth, and a mark that still reads as an app icon at small sizes.

  • Works as an app icon
  • Shop board and visiting card shown
  • 5-second animated reveal
Our work

Nauratan Jewels

The nine gems of the navratna set round a ruby, each in a heavy gold bezel, inside a beaded double rim. Shown the way a jeweller would use it: an enamel-inlaid brass plaque for the shop and a maroon card with the logo in gold foil.

  • Brass plaque with enamel inlay
  • Gold foil visiting card
  • Colour, single-colour and dark versions
Our work

Five more local brands

Haveli Rasoi puts a steaming handi inside a haveli window. Bajrang Fitness Club stands a gada on a shield. Hariyali Krishi Kendra grows a seedling out of field rows, Vidya Vatika grows a tree out of an open book, and Marudhar Roadways sends a truck across the dunes. Each is shown on the sign it would actually hang on.

  • Restaurant, gym, agri shop, school, transport
  • Icon, logo and dark version for each
  • Shop signs shown
Our own project

MakeWorks Studio

Our own mark: a cube whose front edges draw the letter M.

  • Full brand sheet
  • Works from favicon to hoarding

Questions people ask

Which files will I get?

Vector files (SVG and PDF) that print sharp at any size, PNG files for phone and web, and a square icon for social media. You also get the exact colour codes.

Why do I need a vector file?

A vector file stays sharp at any size, from a visiting card to a large flex board. Printers ask for it.

Can you redesign my existing logo?

Yes. We can keep what people already recognise and clean up the rest.

Can the logo be animated?

Yes. A short reveal works well at the start of videos, reels and presentations. Both logos on this page have one.

Tell us what you want made.

Send a photo, a sketch or one line on WhatsApp. We reply with an idea, a price and a date.